The early Christians, living in the middle of the world, by their actions bore witness to the faith they lived by. Thus, the starting point of any work with souls must also be the apostolate of good example.
We attract souls to God through a word said at the right time, a discreet piece of advice, or a friendly conversation..., through what we may call the apostolate of friendship and confidence. But above all, through the example of an upright conduct.
First, good example, which we have a duty to give with a smile, pleasantly. Then, doctrine, in an appropriate way.
In the marble sculpture –in Rome– Our Lady is giving a rose to one of her children, below. The rose has thorns because it is real.
I wonder…will her child extend his hand and accept the rose?... and then kiss it?